Nowadays, social media marketing through such platforms as Facebook, Twitter, Instagram and Pinterest has provided companies with a relatively cheaper way to market their product and service offerings.
Twitter in particular, has gathered millions of users across the globe, and remains a formidable platform and is often referred to as the ideal platform for interacting with one’s target market, potential business parters, and the public in general. Much of this can be attributed to its unique requirement: Brands should be able deliver their message in 140-characters.
The question is, how can a Twitter community manager post compelling content in this very little space available? Here are some tips.
Observe proper grammar and spelling. Social media has made a lot of things acceptable, as far as shortening and spelling words are concerned. But the smart community manager knows that not everything is to be toyed with. Don’t shorten proper names and compromise the spelling, for example. And there should still be proper syntax, and punctuation should still be used especially to facilitate reading (in fact, because of the brevity of each tweet, commas and hyphens have become all the more indispensable!).
Quote authoritative websites. The most read and shared tweets come from reputable news organizations. Know whom to retweet: Check out the most followed news accounts, and find a way to summarize their material and relate it with the company’s products. These links should be shortened (bit.ly is the most recommended), to keep the word count low, and make room for retweeting, mentions, and some comments. Some experts suggest leaving as many as 20 characters as “retweet space.”
Choose buzzwords. In the perfect tweet, there should be buzzwords – words that can be hashtagged to add to an ongoing conversation. These buzzwords should be based on trending topics of the day, or words that can be easily associated with the brand. But the content creator should limit hashtags to two per tweet, so that it will not be considered spam.
Put a call to action. Finally, include a call to action. After releasing the information, make the followers know exactly what to do with it. Encourage them to like, retweet, to share, or visit the company website through the tweet. Ask thought-provoking questions to promote engagement, and even tag some users in the post.
Partner with an expert in digital marketing to learn more about navigating Twitter and other social media marketing platforms.
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