Most businesses today understand the importance of building and maintaining online communities on Facebook, Twitter, Pinterest, Instagram, among other social media marketing platforms. However, not many understand what it truly takes to keep these communities alive.
Here are important principles of online community management:
Post regularly. A good social media manager is able to find good materials to share on a regular basis, so that page followers always have something to look forward to. This can be accomplished by setting aside at least 30 minutes a day to scour news websites, one’s Twitter feed, and the blogs of industry influencers to bookmark the promising articles or multimedia. Invest in the production of a varied set of content – text, photos, videos, infographic, etc. so that you have something for different kinds of people. And whatever you find or create, make it your own by integrating elements of your corporate identity, be it through the color palette, the captions, or the keywords you’ll use.
Keep the page clean. Monitor the page regularly to ensure that the page offers a pleasant experience for everyone. Promptly delete comments that are irrelevant and spammy. Ban users who have been reported to post messages of hate, discrimination, misogyny, or prejudice. If there are people expressing opposing thoughts about the topic, make sure the exchange is healthy, and that no one is using abusive language. In short, moderate your community well.
Maintain a consistent identity. Good social media management entails finding your voice as a brand and as an organization. This consistent voice will allow your followers to understand what you are about, and relate with your well-defined persona. Use language and other materials (logo, taglines, and introductory videos) that will reflect this identity. Stick to the same description of your company across all your social media communities. Partner with like-minded names in the industry.
Repurpose your content. Consider your social media content as legit assets. This mindset will encourage you to find ways to make the most of each material. Post it in all the platforms, but with some tweaking here and there to suit the particular platform: Shorten it for Twitter, find a good meme version for Instagram, or find a related link for Facebook. On each of these posts, place a link that directs them to your other social media pages. Be a good “recycler!”
Read up on social media marketing trends, or partner with experts in digital marketing, to learn more about navigating this emerging platform.
No comments:
Post a Comment