Protecting Your Online Reputation

How you are perceived online can have very pervasive effects in your social and business life. Companies have been completely stalled because they were receiving bad reviews online. People have been perceived as unethical or without integrity because of what a disgruntled employee posted on a forum or ratings site. These reviews can be detrimental to any company or individual, which is why you should consider Reputation Management New York. Here are a few ways that you can protect your online reputation.

Create a Crisis Communication Plan

Every company and high profile individual should have a crisis communication plan. This is one of the easiest reputation management techniques to do, but one of the least preferred by businesses. The main purpose of this crisis communication plan is to detail how the social media sites your company is on will be used if there is ever a crisis that befalls you. This will ensure that you post to these sites and set the record straight before someone else posts false or degrading information about the same crisis. This is the easiest form of Reputation Management New York.

Monitor Social Media Sites

Thanks to the real-time nature of many social media sites like Facebook, Twitter, and others, it is critical that a company monitor these sites for their brand names, products, and company name to stop false and misleading information that could hurt their reputation at the source. There are several companies that offer internet scanning software and services to fine detrimental posts and work with the site administrators to delete them. Use Reputation Management New York companies to do this.

Blog

This is a fairly simple Reputation Management New York strategy, and relatively simple to maintain once it is created. Individuals find companies and other individuals with blogs to be more “real” and more relatable. They are no longer looking at a faceless company when they are reading a blog because it is a natural accounting of things. Blogging can help you get your brand out there and can also help you explain if things are going awry with your brand or business reputation.

Working With Search Engines

One of the most important brand protection techniques that a business can have is by altering the results that come up when their brands and products are searched. Sites like Google and Yahoo have their own algorithms that move the search results based on popularity, what’s on the page, and a number of other factors. Taking advantage of this system is pivotal. There are several Reputation Management New York services that can work with you to ensure that your positive pages show up at the top of the list and your negative pages show up at the bottom of the list. As we all know, it is usually on the first page that we will find the link that we are looking for. If you can get a service that is able to move negative reviews and content to the later pages in the search result, you are in the clear.

Hiring an Online Reputation Management Professional

Companies do not have the resources to do everything on their own. Sure, you are probably able to maintain social media sites and a blog, but you are probably not able to check all of your negative reviews and negative posts on your Facebook page right when they happen. It is important that you hire a reputation management New York professional to take care of these things for you. Make sure that they have a proven track record of success for improving brand image and altering search results. You will be glad you did.