Monday, February 15, 2016

Technology a Must for Hedge Fund Compliance

Years ago, incorporating cutting-edge technologies to investment operations was considered as mere luxury for only the biggest firms. But with the complexity of regulatory requirement and a rising demand for transparency from bodies like the SEC and CFTC, as well as the investors, technology is now a necessity for hedge fund compliance — regardless of the firm’s size.

According to Forbes, many hedge fund managers utilize technology for record-keeping requirements, as most solutions provide record retention features and electronic compliance certification features. Some also offer compliance calendars that automatically remind managers of compliance dates and regulatory deadlines.

While these solutions are primarily used for compliance management, here are other crucial and time-consuming areas that can be simplified through technology:

Database management and security. With an advanced data management platform, investors can easily transform details into meaningful insights for improved decision making.  Competitive tools now offer automated display and comparison of multiple and dynamic portfolios for faster data analysis. Additionally, with the help of technology, security of all confidential data is ensured through encryption, change privileges, audit trail and control access features.

Portfolio optimization. More than providing a dashboard that keeps all the big data, advanced tools now have the ability to evaluate and optimize multi-year plans and scenarios, perform business-case cash-flow analysis and even quantify project risks. These features further help streamline operations by computing and displaying an efficient frontier of portfolios and providing “sandbox analysis.”

Project management and resource management. As tools can now generate updated financial budget predictions though correlation of all data, technology is also utilized to ensure that assets are properly allocated to specific channels where they have great potential, and that investment strategies are executed at the right time.

Business continuity and disaster recovery. With the help of advanced portfolio management solutions, asset managers are considered more equipped when it comes to formulating disaster recovery plans, hence ensuring business continuity even during the most crucial times. In addition, corporate researchers Aberdeen Group found out that solutions help administrators to fix issues in an average of 2.1 hours, as compared to the traditional 8 hours.

In the end, hedge fund compliance is more than just about meeting regulatory requirements on time; it is a process that concerns the overall efficiency of an investment operation. Choosing a technology partner that can offer an efficient and complete solution can greatly help fund managers achieve thier clients’ goals, and attract even more investors.

Monday, February 1, 2016

Social Media Marketing: Tweeting 101

Nowadays, social media marketing through such platforms as Facebook, Twitter, Instagram and Pinterest has provided companies with a relatively cheaper way to market their product and service offerings.

Twitter in particular, has gathered millions of users across the globe, and remains a formidable platform and is often referred to as the ideal platform for interacting with one’s target market, potential business parters, and the public in general. Much of this can be attributed to its unique requirement: Brands should be able deliver their message in 140-characters.

The question is, how can a Twitter community manager post compelling content in this very little space available? Here are some tips.

Observe proper grammar and spelling. Social media has made a lot of things acceptable, as far as shortening and spelling words are concerned. But the smart community manager knows that not everything is to be toyed with. Don’t shorten proper names and compromise the spelling, for example. And there should still be proper syntax, and punctuation should still be used especially to facilitate reading (in fact, because of the brevity of each tweet, commas and hyphens have become all the more indispensable!).

Quote authoritative websites. The most read and shared tweets come from reputable news organizations. Know whom to retweet: Check out the most followed news accounts, and find a way to summarize their material and relate it with the company’s products. These links should be shortened (bit.ly is the most recommended), to keep the word count low, and make room for retweeting, mentions, and some comments. Some experts suggest leaving as many as 20 characters as “retweet space.”

Choose buzzwords. In the perfect tweet, there should be buzzwords – words that can be hashtagged to add to an ongoing conversation. These buzzwords should be based on trending topics of the day, or words that can be easily associated with the brand. But the content creator should limit hashtags to two per tweet, so that it will not be considered spam.

Put a call to action. Finally, include a call to action. After releasing the information, make the followers know exactly what to do with it. Encourage them to like, retweet, to share, or visit the company website through the tweet. Ask thought-provoking questions to promote engagement, and even tag some users in the post.

Partner with an expert in digital marketing to learn more about navigating Twitter and other social media marketing platforms.