Social media is here, and it’s become a new marketing landscape for businesses to conquer. Because it’s a new domain, companies are won’t to make mistakes. Here are the unwritten rules in social media marketing to keep in mind.
Do not like your own posts. The same way personal Facebook contacts will be turned off if a user likes his own photo or status, a Facebook page manager should not like a post as the page. On Twitter, it will also be very strange for a brand to ‘favorite’ or retweet its own post. The best option here, if the goal is to push the message again into everyone’s feed, is to just post again, but alter the text, or use another angle of the shot. Surely, it’s very easy to repurpose content without looking like an uncreative – if not lazy –community page or Twitter account manager,
Post varied content. Amid the sea of content on this new media platform, people will tend to look for what stands out. They like variety. So, offer them diverse content, in terms of message, and in terms of type. Andrew Davis, a marketing expert who also wrote book Brandscaping introduced the 4-1-1 rule which can be a guide in scheduling posts. Four (4) posts of content should come from influencers, for every (1) original informative content (soft-sell), and (1) promotional/sales-related content (hard-sell). In terms of type, if the business is catering to a broad market, then they must offer content that will be interesting to everyone. They can easily achieve this by diversifying the kind of content They put out – say, videos and photos, infographics, surveys, games, blog entries, news articles, features, among others. Businesses can also tap different influencers to create content that targets particular age or interest groups.
Reply to all customer feedback. Instead of being on the company’s page, customers could be checking out videos on Youtube, scrolling and scrolling on Tumblr, or just pinning and pinning on Pinterest. So, businesses need to show their gratitude whenever the customer takes some time to like, comment or repost the company’s content. Whether the customer feedback is positive or negative, replies should be prompt, respectful, and thankful – after all, they are contributing information that are valid inputs to the product or service development or improvement process.
To learn more about conquering the social media marketing domain, link up with an expert marketing services provider today.
